A giant perfume bottle bursting out of a Paris rooftop. A shoe the size of a bus rolling through Times Square. Eyelashes on a subway train, or a drink pouring itself over a skyscraper. You've seen these clips rack up millions of views — and they were almost never real. They're FOOH: fake out-of-home, one of the most powerful CGI advertising formats on the internet right now. At Hasan Visuals, we produce CGI and FOOH video engineered to break the feed and put your brand in front of millions.
What is FOOH advertising?
FOOH (fake out-of-home) is a CGI video that looks like a real-world billboard, installation or stunt — but exists only as digital content. We build your product or idea in 3D, composite it seamlessly into real footage of a city or location, and the result looks like an impossible, jaw-dropping event actually happened. The difference from traditional out-of-home advertising is simple but massive: a real billboard reaches whoever walks past it, while a FOOH stunt reaches whoever the algorithm shows it to — which can be millions of people worldwide, for free.
Why FOOH beats traditional out-of-home
Real out-of-home is expensive and limited. A single billboard in a major city can cost tens of thousands of dollars a month and only reaches the people who physically drive or walk past it. A CGI FOOH campaign flips that math entirely.
| Factor | Traditional OOH | CGI / FOOH |
|---|---|---|
| Cost | $10k–$50k+ / month | A fraction, one-time |
| Reach | Local foot/road traffic | Global, algorithm-driven |
| Production time | Weeks + permits | Days, no permits |
| Creative limits | Bound by physics & safety | Anything imaginable |
| Shareability | Almost none | Built to be shared |
The clip lives on the feed, not the freeway — so it can be shared, reposted, stitched and reacted to, compounding its reach far beyond what any physical placement could achieve. One well-made FOOH video can earn more impressions than an entire month of real billboards, at a tiny fraction of the spend.
CGI ads and stunts we create
FOOH is just one part of what we do with CGI. Our CGI ad agency services cover the full spectrum of surreal, scroll-stopping brand content:
- FOOH product takeovers — your product, impossibly large, taking over a famous city or landmark.
- Fake billboard & installation ads — hyper-real stunts that look like they really happened.
- Surreal CGI brand moments — gravity-defying, physics-breaking visuals built around your product.
- Product-in-the-wild CGI — your product interacting with the real world in ways a camera never could.
- Launch stunts — a single viral moment to announce a new product or campaign with maximum noise.
Our CGI & FOOH production process
Realism is everything with FOOH — the moment it looks fake in the wrong way, the magic breaks. Our process is built to make every stunt look flawlessly believable.
- Concept — we develop a scroll-stopping idea tied to your brand and a shareable hook.
- Location & plate — we source or shoot the real-world footage your stunt will live in.
- 3D build — your product or installation is modeled and textured in photoreal 3D.
- Compositing — we integrate the CGI with matched lighting, shadows, reflections and camera movement.
- Polish & delivery — final grade, sound design and platform-ready export for maximum shareability.
How much does a CGI or FOOH ad cost?
A single FOOH stunt costs a fraction of a real out-of-home campaign — and can dramatically outperform it on reach. Exact pricing depends on the complexity of the build and the level of realism required. The smartest way to start is our Pilot: one CGI concept, so you can test the format and see the quality before scaling into a full campaign. Book a free call for an exact quote.
Who FOOH works for
FOOH is one of the great equalizers in modern marketing. Because reach comes from the algorithm rather than paid placements, a small brand can go toe-to-toe with a global one. We create CGI and FOOH campaigns for DTC and e-commerce brands, beauty and fashion labels, food and beverage companies, app founders, and marketing agencies producing viral moments for their clients. If your goal is reach, buzz and shareability, FOOH is one of the highest-leverage formats available today.
For the best results, brands often pair a viral FOOH stunt with our other services: 3D product animation for polished feature reveals, AI cinematic video for fast brand films, and UGC ads to convert the flood of new attention into actual sales.